Business Game: Beyond $1M. For devs already at seven figures who want to scale business, digital product, equity, and capital — not just a bigger paycheck.

The 10 Phases to break past $1M

If Elite takes you from $100K to $1M, Business Game is the next leap: from $1M+ to empire with funnels, sales, traffic, vibe coding, MicroSaaS/SaaS, and investor pitch.

90-minute weekly Business Game session
1 monthly 30-min 1-on-1 session
Dev founder group (max 20 people)
Funnel, offer and pitch deck templates
Wandari included 12 months — websites, funnels, emails and booking ($1,200 value)
Session Content
Phase 1 - Avatar, ICP and positioning
  • Define your ideal avatar and ICP: niche, pain, desire, willingness to pay, and where they hang out. Clear positioning so you stop selling to everyone and start attracting qualified buyers as a dev-founder.
Phase 2 - Value proposition and offer
  • Build value proposition and irresistible offer: promise, mechanism, guarantee, pricing, bonuses, and high-ticket vs low-ticket structure. Package your technical expertise into something people pay for without hesitation.
Phase 3 - Lead magnets and capture
  • Design lead magnets that convert: ebooks, checklists, mini-courses, audits, calculators, and free tools. Capture systems, email nurturing, and lead qualification before the sales call.
Phase 4 - Sales funnels
  • Master end-to-end sales funnels: VSL (Video Sales Letter), launches (challenge, cart open/close), live and automated webinars, and stage events (in-person or online). Metrics, scripts, and sequences from lead to customer.
Phase 5 - Sales skills
  • Sales skills for devs: setter role (schedule and qualify), closer role (close on call), persuasive communication without being pushy, objection handling, follow-up, and basic CRM. Consultative sales for B2B and digital products.
Phase 6 - Organic traffic
  • Organic traffic that scales without burning budget: Stories and Reels (hooks, CTAs, series), YouTube (SEO, thumbnails, retention), Newsletter (cadence, conversion to warm list). Repeatable content engine in 3-5 hours/week.
Phase 7 - Paid traffic
  • Profitable paid traffic: ads on YouTube, Facebook, Instagram, and other platforms. Creatives, audiences, pixel, tracking, ROAS, scaling, and kill rules. How to validate your offer with $50-500/day before scaling.
Phase 8 - Product prototype with vibe coding
  • Product prototype with vibe coding: from idea to MVP in days with Cursor, Claude, and modern stacks. Landing, onboarding, payments (Stripe), auth, and core features without over-engineering. Ship fast, learn fast.
Phase 9 - Side project, MicroSaaS and SaaS
  • Side project → MicroSaaS → SaaS: validation, SaaS pricing, churn, onboarding, support, metrics (MRR, CAC, LTV), and when to quit your job. Playbooks for first $1K, $10K, and $50K MRR.
Phase 10 - Fundraising, pitch and team
  • Raise rounds and build team: pitch to investors (angels, pre-seed), deck, data room, narrative, and metrics that matter. Hire first roles (dev, growth, ops), equity, vesting, and startup culture from zero.
Request Business Game invitation

Deliverables per Phase

Each phase leaves a ready asset for your business

Phase 1

Avatar + ICP document validated

Phase 2

Value proposition + one-page offer

Phase 3

Published lead magnet + capture page

Phase 4

Chosen funnel (VSL, webinar or launch) wireframe + copy

Phase 5

Setter/closer scripts + objection sheet

Phase 6

30-day organic content calendar

Phase 7

First tracked ad campaign

Phase 8

Working MVP with vibe coding

Phase 9

MicroSaaS/SaaS plan + pricing + metrics

Phase 10

Pitch deck + investor one-pager

Business Game sessions are designed for devs who want to monetize their expertise and build a digital business:

  • Sales funnels: VSL, launches, webinars and stage events
  • Lead magnets and qualified lead capture systems
  • Sales: setter, closer and communication that closes without being aggressive
  • Organic traffic: Stories, Reels, YouTube and Newsletter
  • Paid traffic: YouTube, Facebook, Instagram and more
  • MVP with vibe coding and Side Project → MicroSaaS → SaaS path
  • Avatar, ICP, value proposition and irresistible offer
  • Fundraising, investor pitch and team building
  • Bonus: 12 months of Wandari ($100/month value) for websites, funnels, emails and booking

Business Game Format

Business Game sessions: 1x week - 90 minutes (max 20 dev founders)
1-on-1 sessions: 1 monthly 30-min session (funnel, product or pitch)
Recordings: Available 24/7 with transcription and action items
Private community: Devs building products, funnels and SaaS
Template library: Funnels, emails, ads, offers and pitch decks
Wandari included: 1 year access ($100/month value) — build websites, funnels, emails and calendars in one place

Continuous Business Game Benefits

Business Game is continuous membership: 10 phases cycle with updated content

Weekly sessions

90 min every week while you are a member

1 monthly 1-on-1

Funnel, product or pitch review

Founder accountability

Dev group with revenue and shipping goals

Wandari 12 months

Platform for websites, funnels, emails and booking ($100/mo · $1,200 value)

Updated templates

New ads, funnel and SaaS playbooks

Sales hot seats

Live setter/closer role-play

Partner support (optional)

Extra for enrolled members — does not replace program tuition

Business Game Tools and Resources

Over $9,200 in templates, playbooks and Wandari

 Wandari — 12 months access $1,200 INCLUIDO
Funnel templates (VSL, webinar, launch) $2,500 INCLUIDO
Setter / closer scripts + objections $800 INCLUIDO
Ad swipe file (Meta, YouTube) $1,200 INCLUIDO
Lead magnet pack + nurturing emails $600 INCLUIDO
Vibe coding MVP checklist $400 INCLUIDO
Pitch deck template + data room checklist $1,500 INCLUIDO

Expected Results per Phase

What you can achieve at each Business Game stage

Month 1-2

Clear ICP + published offer + first active lead magnet

Month 3-4

Live funnel + first sales calls booked

Month 5-6

Steady organic traffic + first ad campaign

Month 7-10

MVP with payments + first customers or initial MRR

Business Game Requirements

For devs who want to go from code to business

Technical profile

Experience as a developer (junior+ to senior)

Clear intent

You want to sell a product, service or SaaS (not just raise salary)

Minimum time

5-10 h/week to implement (content, MVP or sales)

Commitment

Attend sessions and complete phase deliverables

Request Business Game invitation

Business Game Results

Indicative program metrics

72%

Publish their offer within the first 8 weeks

3.5x

More qualified leads vs random content only

$4.2k

Average reported MRR at 6 months (those who execute)

20

Maximum members per cohort

Engineer Game alumni building businesses

Community devs already running ventures, SaaS and services

Diego Niño
Diego Niño

Founder · Staff augmentation (Coders League)

Antes

Backend Engineer at consultancy

Después

Staff augmentation company + real estate investing

I accepted an offer as Senior Software Engineer at Versapay in Austin, Texas — a direct result of applying Engineer Game strategies. My compensation increased significantly and I learned to negotiate; today I scale Coders League (staff augmentation) and diversify with real estate investment.

Engineer Game alumni
Adan Zweig
Adan Zweig

Founder · Staff augmentation + SaaS

Antes

Presales Engineer at Oracle

Después

Startup CTO + crypto consulting + staff aug

I received offers including Coinbase at $150K; today I am CTO of a startup with US travel and crypto consulting proposals. On top of that I built staff augmentation and my SaaS — Engineer Game taught me to think about equity, offer and multiple income streams, not just the next paycheck.

Engineer Game alumni
Daniel Casale
Daniel Casale

Founder · Legal tech SaaS

Antes

Senior Backend (gaming, €80k)

Después

AI search SaaS for lawyers + $115k+ offers

I landed 3 offers above €115k + bonus from Málaga — Homa, Superbet, Stream — by improving visibility and personal brand. In parallel I built my AI-powered legal search SaaS; the program gave me clarity to sell, position the offer, and not stay on payroll only.

Engineer Game alumni
Request Business Game invitation

Does your company need talent or training?

Complete the B2B brief (role, seniority, budget) or explore staff augmentation and corporate training.

Submit B2B brief
View B2B services

Business Game Investment

Full 10-phase program for dev founders

Start building your business with weekly accountability. Includes 12 months of Wandari ($100/mo · $1,200 value).

Total program + bonus value: $11,200+ USD

Mejor Oferta

One-time payment

$10,000

$10,000 USD

Single payment

Full program + 12 months Wandari included

✓ Best price

Pay $10,000

12 installments

$10,200

$850/month

12 monthly payments

12 x $850/month — includes 12 months Wandari

✓ Total $10,200 USD

Pay in 12 installments

Additional support as a partner

Optional — does not replace program tuition

On top of your Business Game seat (one-time or installments), you can apply for extra strategic partner support. For devs with traction, audience, or a product in progress who want to go beyond the group program: alignment on the business you build, go-to-market support, fundraising, or joint execution.

  • Requires enrollment in the program ($10,000 or 12 installments) — partner track is a plus, not a substitute for tuition
  • Aligned participation in the venture you develop (equity or revenue share, case by case)
  • Closer involvement in product, offer, funnels, and investor pitch decisions
  • Evaluation call to confirm fit before activating the partner track

⚡ Only 2 partner spots per cohort (in addition to the 20 program seats)

Ask about partner support
⚡ Only 20 spots per cohort

Next cohort: 28 de February - 27 de February -

20 spots available

Business Game Application Process

How to join the dev founder group

1
Request invitation

Tell us your idea or current business (and if you want extra partner support)

2
Fit call

We validate technical profile and revenue goals

3
Personalized roadmap

Which phase to start based on your stage (idea, MVP or scale)

4
Group access

Community, sessions and templates from day 1

Dates Hours Spots
28 de February - 27 de February
Continuous membership, Online		 Weekly 90 min sessions + 1 monthly 1-on-1
Timezone: Miami/US		 20 spots available
Request Business Game invitation

Frequently Asked Questions

If you can't find the answer to your question,
you can contact me and schedule an evaluation session.

Business Game is EngineerGame's program for developers building a business: funnels (VSL, launches, webinars, stage events), lead magnets, sales (setter/closer), organic and paid traffic, vibe coding MVP, MicroSaaS/SaaS, and fundraising. Ten phases in continuous membership with weekly sessions.

No. You can join with an idea, side project, or SaaS with traction. The application roadmap places you in the right phase (from avatar/ICP to investor pitch).

Yes. Many members start with high-ticket consulting or productized services using the same funnels and sales skills. Product/SaaS phases are optional depending on your model.

Includes weekly 90-min session, monthly 1-on-1, dev founder community, recordings, funnel/ad/sales/pitch templates, 12 months of Wandari ($100/month value) for websites, funnels, emails and booking, and 10 cycling phases: ICP, offer, lead magnets, funnels, sales, organic, paid ads, vibe coding MVP, SaaS, fundraising.

One-time payment is $10,000 USD. You can also pay in 12 installments of $850/month ($10,200 USD total). The installment plan requires commitment to all 12 monthly payments.

EngineerGame positions you for the $100K+ job. Elite is wealth and multiple incomes as a successful employee. Business Game is 100% digital business: sell, scale traffic, product, and capital when applicable.

Yes. Full phases on funnels (VSL, launches, webinar, stage event), organic (Stories, Reels, YouTube, Newsletter), and paid (YouTube, Meta/IG and more), with metrics and templates.

No. The program assumes you can build software but not necessarily sell or run ads. Everything is adapted for technical profiles.

One-time $10,000 USD or 12 installments of $850/month ($10,200 total). Maximum 20 spots per cohort.

It is optional extra support, not a substitute for program tuition. You enroll in Business Game first (one-time or installments), then you can apply for one of 2 partner spots per cohort: closer guidance and alignment on the business you build (equity or revenue share depending on the case). On the call we see if it makes sense for your stage.

Business Game is for devs who don't want to stay on payroll only

If you can build software but struggle to sell, drive traffic, or raise investment, this program closes that gap with a 10-phase system and a community that executes with you. In Business Game you go from "I have an idea" to "I have offer, funnel, customers and product" with real accountability.

Request Business Game invitation